Creating an Innovative Marketing Strategy based on Kano-Blue Ocean Approach
نویسندگان
چکیده
منابع مشابه
Blue ocean strategy.
Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, ...
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The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...
متن کاملquantitative analysis of growth opportunities and profitability based on blue ocean strategy
companies for survival and the presence of strong and innovative strategies are needed in the global market, thus to achieve profitable growth opportunities and create new blue ocean. blue ocean created of red ocean weakness (focusing too much on competition and lack of attention to the creation of a new market without competition) comes. while the blue ocean strategy to industries that do not ...
متن کاملDeveloping Best Strategy Using Blue Ocean Strategy: the Case of Salim Engineering Company
The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...
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F or twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition. Such focus on the competition traces back to corporate strategy’s roots in military strategy. The very language of corp...
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ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2015
ISSN: 1598-4877
DOI: 10.5392/jkca.2015.15.12.534